Decify Terms of Use

1. About these Terms

These Terms of Use ("Terms") govern access to and use of the Decify mobile application, website and related services (the "Services"). The Services are provided by DECIFY LTD, a private limited company registered in England and Wales under company number 17375945, with its registered office at 22 Kempster Gardens, Salford, England, M7 1AD, United Kingdom ("Decify", "we", "us" or "our").

By accessing or using the Services, you agree to these Terms and acknowledge the Decify Privacy Policy. If you do not agree, do not use the Services.

Mandatory rights under the law of your country continue to apply and are not waived by these Terms.

2. Availability and eligibility

Decify is available in the United Kingdom, Pakistan, Australia and New Zealand. It is not offered or marketed in the European Union, the European Economic Area or any other country. We may restrict or suspend availability in any country where legal, regulatory or app-store requirements have not been met. You must not use the Services where doing so would be unlawful.

Decify is not directed to children under 13. You must be at least 13 and must also meet any higher minimum age required where you live. Where parental or guardian permission is required, you may use the Services only with that permission.

3. What Decify provides

Decify provides general information about skincare products and ingredients, including product descriptions, ingredient explanations, editorial verdicts, product ratings and non-medical recommendations.

Without an account, you can search products, scan supported retail barcodes, view product information and report a product photograph. Your stars, scan history and searches are not saved.

With a registered account, you can also star products and ingredients, keep a scan history across devices, submit new products for the catalogue, and add a photograph or barcode to an existing product.

Features and availability may differ by country, device, platform or app version.

4. Informational service only

Ingredient insights are for informational purposes only and should not be considered medical advice. Ratings, verdicts, explanations and recommendations are for general informational and educational purposes only and do not create a doctor-patient, pharmacist-patient or other professional relationship.

Decify does not diagnose, prevent, monitor, cure or treat any condition and does not provide personalised medical, dermatological, pharmaceutical, pregnancy or allergy advice. Ratings are not tailored to you: we do not collect your skin type, health conditions, allergies or other health information, so the information shown does not take account of your individual circumstances.

Always check the ingredient list, warnings, batch information and instructions on the physical packaging before buying or using a product, because manufacturers may change formulations without notice and products may differ by country, batch, size or packaging. Patch-test where appropriate and consult a qualified healthcare professional about allergies, reactions, pregnancy, skin conditions or other medical concerns.

Do not delay or disregard professional advice because of information shown in Decify. If you experience a severe reaction or medical emergency, seek emergency help.

5. Accuracy of product information and ratings

We aim to provide useful and carefully curated information, but product names, images, barcodes, ingredients, formulations, descriptions, availability and country associations may be incomplete, outdated, inaccurate or different from the product you have.

Ratings and ingredient assessments are Decify's own editorial assessments, calculated with a published method from ingredient data that our team prepares from published research, using automated research tools as part of that process. How ratings are calculated is explained at https://decifyapp.com/methodology. They are not laboratory measurements, official regulatory ratings, professional endorsements or promises that a product is safe, effective or suitable for you.

A favourable rating does not guarantee that a product will not cause irritation, sensitivity or an allergic reaction. A lower rating does not mean that a product is unlawful, unsafe for every person or unsuitable for every use.

We may correct, remove, reclassify or change catalogue entries, ratings, methodology and explanations at any time. If you are a brand or manufacturer and believe information about your product is wrong, email support@decifyapp.com with the product, what you believe is wrong, and supporting evidence such as the current ingredient list. We will review it and correct the information where it is wrong.

6. Accounts and security

If you create an account, you agree to:

• provide accurate account information and keep it reasonably current;
• keep your account, email account and devices secure;
• not allow another person to misuse your account;
• tell us promptly at support@decifyapp.com if you believe your account has been compromised; and
• use a username that does not impersonate anyone, infringe rights or contain unlawful or abusive material.

We may require a username to be changed if it breaks these Terms or creates legal, security or operational risk. You are responsible for activity through your account to the extent permitted by law, except where caused by our failure to use reasonable security.

7. Product submissions

"Submissions" means new-product submissions and additions to existing products, such as a product photograph or barcode. You must have a registered account to make a submission.

When submitting a new product, you may submit a barcode, the product name and brand, one or two photographs and, optionally, the ingredient list. When adding to an existing product, you may submit one photograph or a barcode.

Every submission is reviewed by a person before it can appear to anyone else. We may verify, edit, standardise, combine, reject or remove it. An accepted photograph may be displayed publicly as the product image, and an accepted barcode may be used to find the product by scanning.

By submitting content, you confirm that:

• it is accurate to the best of your knowledge;
• you have the right to provide and license it;
• it does not infringe copyright, trade marks, privacy, confidentiality or other rights;
• photographs show the product and do not contain faces, reflections, addresses, receipts, prescriptions, documents, payment details or other unnecessary personal information;
• it is not false, misleading, unlawful, harmful, malicious or technically disruptive; and
• it does not include medical records, diagnoses or other unnecessary sensitive information.

8. Licence for submitted content

You keep ownership of any rights you hold in submitted content. By submitting it, you grant DECIFY LTD a worldwide, perpetual, irrevocable, non-exclusive, transferable, sublicensable and royalty-free licence to host, store, reproduce, verify, edit, standardise, crop, resize, adapt, translate, combine, display, publish and otherwise use it to operate, protect, develop and improve Decify and its product catalogue.

The licence continues after account deletion for content reviewed and accepted into the catalogue. The link to your account is permanently removed, and personal information is deleted or de-identified as described in the Privacy Policy. Pending, rejected and duplicate material is deleted under the Privacy Policy's retention schedule.

This licence does not allow us to use content in a way that unlawfully identifies you or breaks privacy or consumer law, and it does not waive your privacy rights.

9. Intellectual property

The Services, including the Decify name, branding, software, interface, catalogue structure, ingredient descriptions, verdicts, ratings, explanations, methodology and original written content, are owned by or licensed to DECIFY LTD and protected by intellectual-property laws.

Product names, brand names, trade marks and certain third-party materials belong to their owners. Their appearance in Decify does not imply sponsorship, approval or affiliation. Some product photographs come from Open Beauty Facts under the Creative Commons Attribution-ShareAlike licence and are credited at decifyapp.com/image-sources.

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use the Services for lawful, non-commercial personal use.

10. Copyright and other rights complaints

We respect intellectual-property and other rights. If you believe material in Decify infringes your copyright, trade mark or other rights, send a notice to support@decifyapp.com or by post to the address in section 25, including:

• your name, postal address, email address and telephone number;
• the work or right you say is infringed;
• where the material appears in Decify, with enough detail for us to find it;
• why you believe its use is not authorised; and
• a statement that the information in your notice is accurate and that you are the rights holder or authorised to act for them.

When we receive a complete notice, we will review it promptly, remove or disable access to the material where appropriate, and take reasonable steps to tell the person who submitted it. If your material was removed and you believe that was a mistake, you may send a counter-notice to the same address explaining why, and we will review it.

We will block, and may then close, the accounts of users who repeatedly submit infringing material, and may act sooner in serious cases. We also comply with lawful removal orders from courts and regulators in the countries where Decify is available.

11. Reporting content and complaints

How we protect users. Nothing a user submits is visible to anyone else until a person at Decify has reviewed and approved it. We reject content that breaks section 12, and we swiftly remove approved content that turns out to be unlawful, infringing or inappropriate.

How to report. Anyone can report a product photograph by tapping the flag on the photograph in the app. You can also report any content, with or without an account, by emailing support@decifyapp.com.

What happens next. A person reviews every report and takes action where needed, which may include removing the content and restricting the account that submitted it. We give priority to anything that may be illegal or may harm a child, and we swiftly remove content we identify as illegal. Reporting a photograph does not hide it while the report is being reviewed.

Intimate images. If an intimate image of you has been shared without your consent, or you are reporting for someone it happened to, email support@decifyapp.com and say so, with the product and where it appears. We will remove it as soon as reasonably practicable.

Complaints and appeals. You can complain at any time about a decision we made about a report, about content you submitted, or about a restriction on your account; about content that may harm children; about how we handle reports and meet our safety duties; or about how our moderation affects your privacy or freedom of expression. Email support@decifyapp.com with the details. Where possible, someone who was not involved in the original decision will review it promptly, and we will tell you the outcome. If we got it wrong, we will reverse the decision where appropriate and possible.

12. Prohibited conduct

You must not:

• scrape, crawl, harvest, copy, export or bulk-extract the catalogue or Services by automated or systematic means, except where the law does not allow this restriction;
• use Decify data, ratings, descriptions or catalogue structure to build, train or improve a competing product, database, model or service without written permission, except where the law does not allow this restriction;
• reverse engineer, decompile or disassemble the Services except where the law does not allow this restriction;
• circumvent security, access controls, rate limits or technical restrictions;
• submit content that is illegal, including content that promotes terrorism or sexually exploits or abuses children, or, for every user whatever their age, pornography or content that encourages suicide, self-harm or eating disorders;
• submit false, manipulated, infringing, unlawful or malicious information or images, or make reports you know to be false;
• impersonate another person or organisation;
• share, sell or transfer an account without permission;
• introduce malware, interfere with availability, probe systems without permission or misuse vulnerabilities; or
• harass staff, abuse support or reporting systems, or use the Services unlawfully.

Nothing in this section prevents lawful security research carried out with our prior written permission, lawful interoperability, text and data mining permitted by law, or the exercise of rights that cannot legally be restricted.

13. Moderation, restriction and termination

We may edit, reject or remove submissions, and restrict, suspend or close accounts, where reasonably necessary because of a suspected breach of these Terms, fraud, abuse, a security risk, a legal requirement, or harm to Decify, users or others.

In particular, we may block an account from making further submissions or reports if it submits content that is unlawful, infringing or inappropriate, or misuses the reporting system. Where appropriate and lawful, we will tell you and give you a chance to respond (section 11). We may act immediately where delay could cause harm or legal risk.

You may stop using Decify at any time and may delete your account in the app or by contacting support@decifyapp.com. Account deletion and retained catalogue contributions are handled as described in the Privacy Policy.

14. Free service and future paid features

Decify is free and contains no subscriptions, in-app purchases, advertising, affiliate links or paid product placement.

We may introduce optional paid features in future. Before charging you, we will clearly disclose the price, currency, billing period, taxes, renewal terms, how to cancel and any withdrawal or refund rights. Purchases may also be subject to Apple, Google or other store terms and to mandatory consumer law.

15. Third-party services

The Services rely on third-party platforms and providers, including Supabase, Sentry, Resend, Cloudflare, Google, Apple, Google Play and the Apple App Store. Your use of independent third-party services may also be governed by their terms and privacy notices.

We are not responsible for independent third-party websites, products, services, outages or content. These Terms do not exclude responsibility that cannot lawfully be excluded, and do not reduce our duties when choosing and using service providers.

16. Availability and changes

We may update, modify, suspend or discontinue features or catalogue content. The Services may be unavailable because of maintenance, internet failure, provider outage, security incidents, legal restrictions or circumstances outside our reasonable control.

We do not promise uninterrupted, error-free or permanently available access. Where a change materially affects your legal rights, we will give notice and any remedy the law requires.

17. Disclaimers

To the fullest extent permitted by law, the Services are provided "as is" and "as available". We do not warrant that the Services or product information will be complete, current, accurate, suitable, safe, uninterrupted or free from errors.

Nothing in these Terms excludes statutory guarantees, implied terms, consumer rights or warranties that cannot legally be excluded. Where an exclusion is not permitted, it applies only to the extent lawful.

18. Liability

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot legally be excluded or limited.

Subject to that, Decify is not responsible for loss or harm caused by relying solely on ratings, ingredient explanations or other informational content instead of checking product packaging, following manufacturer instructions or getting appropriate professional advice.

To the fullest extent permitted by law, we are not liable for indirect or consequential losses, loss of profits, business, opportunity or data, or losses that were not reasonably foreseeable when you accepted these Terms.

If you are a consumer, nothing in these Terms removes remedies or protections given by mandatory consumer law.

19. Business misuse

If you use the Services for business purposes or submit content on behalf of a business, you agree, to the extent permitted by law, to compensate Decify for reasonable losses, liabilities and costs caused by your unlawful use, infringement of third-party rights or material breach of these Terms. This does not apply to consumers where it would be unfair or unenforceable.

20. Privacy

The Decify Privacy Policy explains how personal information is processed, including guest use, retention, account deletion and regional privacy rights. It does not reduce rights given by privacy law.

21. Local consumer rights

You may have mandatory rights under consumer, digital-service, unfair-practices, product-information, accessibility or privacy laws where you live. Those rights apply despite anything in these Terms that is inconsistent with them.

• United Kingdom: your statutory rights, including under the Consumer Rights Act 2015, are not affected.
• Australia: our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts or modifies any right or remedy you have under it.
• New Zealand: nothing in these Terms limits your rights under the Consumer Guarantees Act 1993 or the Fair Trading Act 1986.
• Pakistan: any mandatory consumer protections under Pakistani law continue to apply.

22. Governing law and disputes

Please contact team@decifyapp.com first so we can try to resolve any concern informally.

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer, you keep any mandatory rights to rely on the law of, and bring proceedings in, the country where you live.

These Terms do not require arbitration and do not contain a class-action waiver. Nothing in them requires a consumer to give up mandatory local protections or the right to complain to a regulator.

23. Changes to these Terms

We may update these Terms to reflect changes in law, the Services, our providers, the countries we operate in or our business. We will publish the revised version with a new effective date and, where required, give reasonable notice of material changes. Changes will not reduce rights you have already acquired. If you do not agree to revised Terms, you should stop using the Services and may delete your account.

24. General terms

• If a provision is found unlawful or unenforceable, it will be limited or removed only as far as necessary, and the rest continue.
• A delay in enforcing a right is not a waiver of it.
• You may not transfer your rights or obligations without our written consent, except where mandatory law allows.
• We may transfer these Terms as part of a genuine financing, merger, reorganisation, sale or transfer of the business, without reducing mandatory consumer rights.
• These Terms and the documents they refer to form the agreement governing your use of the Services.

25. Contact

Questions, complaints and legal notices: team@decifyapp.com, or by post to DECIFY LTD, 22 Kempster Gardens, Salford, England, M7 1AD, United Kingdom.

Product and app support, reports and appeals: support@decifyapp.com. Privacy and data-rights requests: privacy@decifyapp.com. Copyright and other rights complaints: section 10.

Please do not send passwords, identity documents, medical records or other unnecessary sensitive information by email.

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