Decify Terms of Service

1. About these Terms

These Terms of Service ("Terms") govern access to and use of the Decify mobile application, website and related services (the "Services"). The Services are provided by DECIFY LTD, a private limited company registered in England and Wales under company number 17375945, with its registered office at 22 Kempster Gardens, Salford, England, M7 1AD, United Kingdom ("Decify", "we", "us" or "our").

By accessing or using the Services, you agree to these Terms and acknowledge the Decify Privacy Policy. If you do not agree, do not access or use the Services.

These Terms are intended for consumer use across multiple jurisdictions. Mandatory rights under the law of your country, state, province or territory continue to apply and are not waived by these Terms.

2. Availability and eligibility

Decify is intended to be available in the United Kingdom and in supported countries worldwide, including the United States, Canada and Switzerland. At launch, Decify is not offered or marketed in the European Union or European Economic Area.

We may restrict, suspend or decline availability in any jurisdiction where required legal, regulatory, language, registration, representative, tax, privacy, consumer-protection or app-store requirements have not been completed. You must not use the Services where doing so would be unlawful.

Decify is not directed to children under 13. You must be at least 13 and must also meet any higher minimum age required where you live. Where valid parental or guardian permission is required, you may use the Services only with that permission.

3. What Decify provides

Decify provides general information about skincare products and ingredients, including product descriptions, ingredient explanations, editorial verdicts, product ratings and non-medical recommendations. Users may search products, scan supported retail barcodes, star products and view their scan history.

Core features are available without an account. Used without an account, starred products and scan history are stored only on your device and do not move between devices. A registered account is required to keep that information across devices and to submit products for the catalogue. Features and availability may differ by country, device, platform or app version.

4. Informational service only

Ingredient insights are for informational purposes only and should not be considered medical advice. Ratings, verdicts, explanations and recommendations are for general informational and educational purposes only and do not create a doctor-patient, pharmacist-patient or other professional relationship.

Decify does not diagnose, prevent, monitor, cure or treat any condition and does not provide personalised medical, dermatological, pharmaceutical, pregnancy or allergy advice. Ratings are not tailored to you: we do not collect your skin type, health conditions, allergies or other health information, so the information shown does not take account of your individual circumstances.

Always check the ingredient list, warnings, batch information and instructions on the physical product packaging before purchase or use, because manufacturers may change formulations without notice and products may differ by country, batch, size or packaging. Patch-test where appropriate and consult a qualified healthcare professional about allergies, reactions, pregnancy, skin conditions or other medical concerns.

Do not delay or disregard professional advice because of information shown in Decify. If you experience a severe reaction or medical emergency, seek appropriate emergency assistance.

5. Accuracy of product information and ratings

We aim to provide useful and carefully curated information, but product names, images, barcodes, ingredients, formulations, descriptions, availability and country associations may be incomplete, outdated, inaccurate or different from the product in your possession.

Ratings and ingredient assessments are prepared by our team from published research, using automated research tools as part of that process. They are Decify’s own editorial and informational assessments — not laboratory measurements, official regulatory ratings, objective guarantees, professional endorsements or promises that a product is safe, effective or suitable for you. We keep them under review and correct them when we find errors, but they may still be incomplete or out of date.

A favourable rating does not guarantee that a product will not cause irritation, sensitivity or an allergic reaction. A lower rating does not mean that a product is unlawful, unsafe for every person or unsuitable for every use.

We may correct, remove, reclassify or change catalogue entries, ratings, methodology and explanations at any time. Material methodology information may be made available separately within the Services.

6. Accounts and security

If you create an account, you agree to:

• Provide accurate account information and keep it reasonably current.
• Keep your account, email account and devices secure.
• Not allow another person to misuse your account.
• Notify us promptly at support@decifyapp.com if you believe your account has been compromised.
• Use a username that does not impersonate another person, infringe rights or contain unlawful or abusive material.

We may require a username to be changed if it violates these Terms or creates legal, security or operational risk. You are responsible for activity through your account to the extent permitted by law, except where caused by Decify’s failure to use reasonable security.

7. Product submissions

You must have a registered account to submit a product. You may submit a barcode, one or two product photographs and optional product information such as a product name, brand and ingredient list. A submission is not automatically accepted. We may verify, edit, standardise, combine, reject or remove it.

By submitting content, you confirm that:

• the submission is accurate to the best of your knowledge;
• you have the right to provide and license the content;
• the content does not infringe copyright, trade marks, privacy, confidentiality or other rights;
• photographs focus on the product and do not contain faces, reflections, addresses, receipts, prescriptions, documents, payment details or unnecessary personal information;
• the submission is not false, misleading, unlawful, harmful, malicious or technically disruptive; and
• you will not submit medical records, diagnoses or other unnecessary sensitive information.

Do not submit confidential information. If content identifies another person, you must have a lawful basis and any necessary permission to provide it.

8. Licence for submitted content

You retain ownership of rights you hold in submitted content. By submitting it, you grant DECIFY LTD a worldwide, perpetual, irrevocable, non-exclusive, transferable, sublicensable and royalty-free licence to host, store, reproduce, verify, edit, standardise, crop, resize, adapt, translate, combine, display, publish and otherwise use the content to operate, protect, develop and improve Decify and its product catalogue.

The licence continues after account deletion for content reviewed and accepted into the catalogue. The account link will be permanently removed, and personal information will be deleted or de-identified as described in the Privacy Policy. Pending, rejected, duplicate and unnecessary material will be deleted under the retention policy.

This licence does not permit Decify to use content in a way that unlawfully identifies you or violates applicable privacy or consumer law. Privacy rights and legally valid deletion requests are not waived by granting the licence.

9. Intellectual property

The Services, including the Decify name, branding, software, interface, catalogue structure, ingredient descriptions, verdicts, ratings, explanations, methodology and original written content, are owned by or licensed to DECIFY LTD and protected by intellectual-property laws.

Product names, brand names, trade marks and certain third-party materials belong to their respective owners. Their appearance in Decify does not imply sponsorship, approval or affiliation unless expressly stated.

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use the Services for lawful, non-commercial personal use. Mandatory rights to use or inspect software that cannot lawfully be restricted remain unaffected.

10. Copyright complaints and takedown

We respect intellectual-property rights and expect users of the Services to do the same. If you believe material available through the Services infringes your copyright, tell us and we will act.

10.1 Designated agent

Decify has designated the following agent to receive notifications of claimed copyright infringement under the United States Digital Millennium Copyright Act ("DMCA"):

We will file this designation with the United States Copyright Office in its Designated Agent Directory before the Decify app is released.

10.2 Submitting a notice of claimed infringement

A notice sent to our designated agent should include:

1. a physical or electronic signature of the copyright owner, or a person authorised to act on their behalf;
2. identification of the copyrighted work claimed to have been infringed;
3. identification of the material claimed to be infringing, with information reasonably sufficient to let us locate it;
4. your contact details, including postal address, telephone number and email address;
5. a statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent or the law; and
6. a statement that the information in the notice is accurate and, under penalty of perjury, that you are authorised to act on behalf of the copyright owner.

A notice that does not contain this information may not be actionable. Knowingly making a material misrepresentation in a notice may expose you to liability, including for damages and legal costs.

10.3 What we do on receiving a valid notice

We will remove or disable access to the material expeditiously and will take reasonable steps to notify the person who submitted it, including a copy of the notice where appropriate.

10.4 Counter-notice

If your material was removed and you believe that was the result of a mistake or a misidentification, you may send our designated agent a counter-notice containing your physical or electronic signature; identification of the removed material and the location where it appeared; a statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification; your name, address and telephone number; and your consent to the jurisdiction of an appropriate court, together with a statement that you will accept service of process from the person who gave the original notice. We may restore the material as and when permitted by applicable law.

10.5 Repeat infringers and standard technical measures

We have adopted and will reasonably implement a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers. Repeated valid notices against the same account will lead to suspension and then termination, and we may act sooner in clear or serious cases. We accommodate and do not interfere with standard technical measures used by copyright owners to identify or protect copyrighted works.

10.6 Rights holders outside the United States

Rights holders in the United Kingdom and elsewhere may contact the same address. We will assess and respond to complaints as required by the law applicable to us, whether or not the DMCA applies.

11. Prohibited conduct

You must not:

• scrape, crawl, harvest, copy, export or bulk-extract the catalogue or Services by automated or systematic means, except where applicable law does not permit that restriction;
• use Decify data, ratings, descriptions or catalogue structure to build, train or improve a competing product, database, model or service without written permission, except where applicable law does not permit that restriction;
• reverse engineer, decompile or disassemble the Services except where the law does not allow that restriction;
• circumvent security, access controls, rate limits or technical restrictions;
• submit false, manipulated, infringing, unlawful or malicious information or images;
• impersonate another person or organisation;
• share, sell or transfer an account without permission;
• introduce malware, interfere with availability, probe systems without permission or misuse vulnerabilities;
• harass staff, abuse support or complaints systems, or use the Services unlawfully.

Nothing in this section prevents lawful security research carried out with our prior written permission, lawful interoperability, text and data mining permitted by law, or the exercise of rights that cannot legally be restricted.

12. Moderation, suspension and termination

We may edit, reject or remove submissions and restrict, suspend or terminate access where reasonably necessary because of a suspected breach, fraud, abuse, security risk, legal requirement or harm to Decify, users or third parties.

Where appropriate and lawful, we will provide notice and a reasonable opportunity to respond. We may act immediately where delay could create harm, compromise security or expose us or others to legal risk.

You may stop using Decify at any time and may delete your account in the app or request assistance through support@decifyapp.com. Account deletion and retained catalogue contributions are handled as described in the Privacy Policy.

13. Free service and future paid features

Decify is free at launch and currently contains no subscriptions, in-app purchases, advertising, affiliate links or paid product placement.

We may introduce optional paid features in the future. Before charging you, we will clearly disclose price, currency, billing period, taxes where applicable, renewal terms, cancellation method and any legally required withdrawal or refund rights. Purchases may also be subject to Apple, Google or other store terms and mandatory consumer law.

No paid feature will be introduced under these Terms without updating the relevant purchase disclosures and, where necessary, these Terms.

14. Third-party services

The Services rely on third-party platforms and providers, including Supabase, Sentry, Resend, Cloudflare, Google, Apple, Google Play and the Apple App Store. Your use of independent third-party services may also be governed by their terms and privacy notices.

We are not responsible for independent third-party websites, products, services, outages or content, although these Terms do not exclude responsibility that cannot lawfully be excluded and do not reduce duties we have when selecting and using service providers.

15. Availability and changes

We may update, modify, suspend or discontinue features or catalogue content. The Services may be unavailable because of maintenance, internet failure, provider outage, security incidents, legal restrictions or circumstances outside our reasonable control.

We do not promise uninterrupted, error-free or permanently available access. Where a change materially affects your legal rights or a paid service, we will provide notice and any remedy required by law.

We may restrict country availability without liability where necessary to comply with law, app-store requirements, sanctions, technical limitations or safety and security obligations, subject to mandatory consumer rights.

16. Disclaimers

To the fullest extent permitted by law, the Services are provided on an "as is" and "as available" basis. We do not give warranties that the Services or product information will be complete, current, accurate, suitable, safe, uninterrupted or free from errors.

Nothing in these Terms excludes statutory guarantees, implied terms, consumer rights or warranties that cannot legally be excluded. In jurisdictions where an exclusion is not permitted, it applies only to the maximum extent lawful.

17. Liability

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, wilful misconduct where it cannot be limited, or any other liability that cannot legally be excluded or limited.

Subject to the paragraph above, Decify is not responsible for loss or harm caused by relying solely on ratings, ingredient explanations or other informational content instead of checking product packaging, following manufacturer instructions or obtaining appropriate professional advice.

To the fullest extent permitted by law, we are not liable for indirect or consequential losses, loss of profits, business, opportunity or data, or losses that were not reasonably foreseeable when you accepted these Terms.

If you are a consumer, nothing in these Terms removes remedies or protections provided by mandatory consumer law. Any exclusion or limitation applies only to the extent lawful where you live.

18. Business misuse

If you use the Services for business purposes or submit content on behalf of a business, you agree, to the extent permitted by law, to compensate Decify for reasonable losses, liabilities and costs caused by your unlawful use, infringement of third-party rights or material breach of these Terms.

This section does not apply to consumers to the extent it would be unfair, disproportionate or unenforceable under mandatory law.

19. Privacy

The Decify Privacy Policy explains how personal information is processed, including international transfers, retention, account deletion and regional privacy rights. It does not reduce rights provided by applicable privacy law.

20. Local consumer rights

You may have mandatory rights under consumer, digital-service, unfair-practices, product-information, accessibility, language or privacy laws where you live. Those rights apply despite any inconsistent provision in these Terms.

For consumers in the United States, rights and remedies may vary by state. For consumers in Canada, federal or provincial consumer protections may apply. For consumers in Switzerland, mandatory Swiss consumer and data-protection rules remain unaffected. We may restrict availability in a jurisdiction until required notices, translations or operational procedures are in place.

21. Governing law and disputes

Please contact team@decifyapp.com first so that we can try to resolve any concern informally.

These Terms are governed by the laws of England and Wales. The courts of England and Wales will have jurisdiction, except that consumers retain mandatory rights and may be entitled to bring proceedings in the courts or forums available in the country, state, province or territory where they live.

Nothing in these Terms requires a consumer to give up mandatory local protections, a non-waivable local forum, or a right to complain to a regulator. These Terms do not require arbitration and do not contain a class-action waiver.

22. Changes to these Terms

We may update these Terms to reflect changes in law, the Services, providers, supported territories or business operations. We will publish the revised version and update its effective date. Where required, we will give reasonable advance notice of material changes and obtain consent if the law requires it.

Changes will not retroactively reduce accrued mandatory rights. If you do not agree to revised Terms, you should stop using the Services and may delete your account.

23. General terms

• If a provision is found unlawful or unenforceable, it will be limited or removed only to the extent necessary, and the remaining provisions continue.
• A delay in enforcing a right is not a waiver of that right.
• You may not transfer your rights or obligations without our written consent, except where mandatory law permits.
• We may transfer these Terms as part of a genuine financing, merger, reorganisation, sale or transfer of the business, provided mandatory consumer rights are not reduced.
• These Terms and documents expressly referred to in them constitute the agreement governing use of the Services.
• Headings are for convenience and do not affect interpretation.

24. Contact

Questions, complaints and legal notices: team@decifyapp.com, or by post to DECIFY LTD, 22 Kempster Gardens, Salford, England, M7 1AD, United Kingdom.

Product and app support: support@decifyapp.com. Privacy and data-rights requests: privacy@decifyapp.com. Copyright notices: the designated agent in section 10.

Please do not send passwords, full identity documents, medical records or other unnecessary sensitive information by ordinary email.

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